Top-level experiences, transformed companies

Unique solutions for the sports, entertainment, culture and social impact industries through first-class experiences

About Us

We are a sports event agency and strategic consulting firm formed by a multidisciplinary team of experts specialized in integrating innovative solutions. Every brand is unique. Every story has its own main character. We help clients realize their value and share their stories through high-level consulting, tailored marketing, impactful strategies, and formative experiences.

We are a results-driven organization, and our comprehensive approach ensures you’ll reach your goals without cutting corners. At Parallex, we focus our expertise on the Sports, Entertainment, Cultural, and Social Impact industries linked to the Hispanic market in the United States and Mexico.

Services

Sports Events and Competitions: Organization and Management

Experiential Marketing and Fan Building

Digital Content and Digital Strategy Solutions

Penetration and Scaling in the Hispanic Market

Destination Building and International Tourism

Talent Integration

Implementation of Projects and Public Policy Plans related to Health, Sports, and Education

Sponsorship Strategy

Owned & Operated

Our Clients

Case Studies

Alianza de Futbol

Sports – United States

Leading organization in the United States dedicated to supporting and developing amateur soccer for Hispanics.

Cal South

Sports – California, United States

Strategic transformation of the State Association (Youth & Adult) focused on capturing the Hispanic market through new culturally fit events, rebranding, a digital ecosystem, education programs, and subsidies and sponsorships strategies for program development.

Cirque du Soleil: Luzia Touring Show

Entertainment, Culture, and Gastronomy – Montreal and Global

Conceptualization, development, and sales.

La Moderna USA

Entertainment, Culture, and Gastronomy – Dallas, United States

Digital Content and Social Media Strategy Solutions for the Hispanic Market.

Government of the State of Yucatan, Mexico

Entertainment, Culture, and Gastronomy– Merida, Yucatan, Mexico

International talent integration for the Congress on Women in the Knowledge and Innovation Economy (Al Gore, Ziauddin Yousafzai (father of Malala Yousafzai), and Kofi Annan).