Top-level experiences, transformed companies

Unique solutions for the sports, entertainment, culture and social impact industries through first-class experiences
Contáctanos

About Us

  • We are a sports event agency and strategic consulting firm formed by a multidisciplinary team of experts specialized in integrating innovative solutions. Every brand is unique. Every story has its own main character. We help clients realize their value and share their stories through high-level consulting, tailored marketing, impactful strategies, and formative experiences. 

We are a results-driven organization, and our comprehensive approach ensures you’ll reach your goals without cutting corners. At Parallex, we focus our expertise on the Sports, Entertainment, Cultural, and Social Impact industries linked to the Hispanic market in the United States and Mexico.

Services

Sports Events and Competitions: Organization and Management

Experiential Marketing and Fan Building

Digital Content and Digital Strategy Solutions

Penetration and Scaling in the Hispanic Market

Destination Building and International Tourism

Talent Integration

Implementation of Projects and Public Policy Plans related to Health, Sports, and Education

Sponsorship Strategy

Owned & Operated

t1
t2
t3
t4

Our Clients

Case Studies

Be The Match

  • Minneapolis, Minnesota
  • Digital strategy and fundraising campaigns for the Hispanic market.

Love.Fútbol

  • Washington, DC & Global
  • Strategic fundraising consulting service and chapter opening in Mexico.

Bringas-Haghenback Foundation, IAP

  • Mexico
  • Consulting on Digital Content and Communication Strategies.

Gonzalo Rio Arronte Foundation

  • Mexico
  • Audiovisual content production
  • General coordination of communication and events for the Water Department nationwide.

Mexico Tourism Promotion Council

  • Mexico City
  • Agency for destination building in the international market (Cirque du Soleil: Luzia, New York City Wine & Food Festival).

Government of the State of Yucatan, Mexico

  • Merida, Yucatan, Mexico
  • International talent integration for the Congress on Women in the Knowledge and Innovation Economy (Al Gore, Ziauddin Yousafzai (father of Malala Yousafzai), and Kofi Annan).

New York City Wine Food Festival

  • New York, United States
  • Conceptualization, development, and operation of the Mexico Tourism Board (CPTM) booth.

La Moderna USA

  • Dallas, United States
  • Digital Content and Social Media Strategy Solutions for the Hispanic Market.

Cirque du Soleil: Luzia Touring Show

  • Montreal and Global
  • Played a central role in initiating the original partnership idea, conceptualization, and negotiation. Guided negotiants and post-agreement execution to the satisfaction of all parties. Led discussions between Cirque, its activation agency, and two departments of Mexico’s Government: Mexico Tourism Ministry and Mexico’s Economic Development Office. Helped define win-win partnership terms & investment narrative.

Load More

Alianza de Futbol

Sports – United States

Leading organization in the United States dedicated to supporting and developing amateur soccer for Hispanics.

Cal South

Sports – California, United States

Strategic transformation of the State Association (Youth & Adult) focused on capturing the Hispanic market through new culturally fit events, rebranding, a digital ecosystem, education programs, and subsidies and sponsorships strategies for program development.

Cirque du Soleil: Luzia Touring Show

Entertainment, Culture, and Gastronomy – Montreal and Global

Conceptualization, development, and sales.

La Moderna USA

Entertainment, Culture, and Gastronomy – Dallas, United States

Digital Content and Social Media Strategy Solutions for the Hispanic Market.

Government of the State of Yucatan, Mexico

Entertainment, Culture, and Gastronomy– Merida, Yucatan, Mexico

International talent integration for the Congress on Women in the Knowledge and Innovation Economy (Al Gore, Ziauddin Yousafzai (father of Malala Yousafzai), and Kofi Annan).

Contact